Triple, a leading provider of Card Linked Offers (CLO) platforms and services enabling banks, credit unions, and loyalty providers of all sizes to launch innovative card-linked offer programs, has formed a strategic partnership with the Rakuten Card Linked Offer Network (RCLON), the leading CLO merchant network, to expand distribution of offers and deals for RCLON’s retail partners.
This new partnership will deliver merchant-funded rewards at hundreds of top national retailers on both in-store and online purchases, bringing a higher level of engagement to financial institution loyalty programs and enabling RCLON’s retail partners to reach new, high-quality shoppers. The combination of Triple’s next generation card-linked offers platform and deep consumer and merchant banking relationships meshes perfectly with RCLON’s trusted partnerships with well-known brands in apparel, health and beauty, dining, grocery, travel and more.
This partnership is at the forefront of a trend in the merchant-funded cardholder rewards industry where card-linked offer content is utilized to increase consumer engagement. According to a study by financial news outlet PYMNTS, “23% of Gen Z'ers used a card-linked offer program for specific products in the last 12 months, and 22% used it for merchants. [T]hey represent a potential target for long-term relationships with brands. By offering personalized rewards and relevant card-linked offers, brands can attract and engage Gen Z consumers, driving loyalty and increasing sales.”
The report goes on to highlight that interest in card-linked offers is particularly high among top spenders, with 40% of consumers with children and 39% of millennials expressing a strong likelihood of using them during the key retail spending seasons.
Triple has built the most flexible and robust offers platform for banks, financial service companies, card issuers, neobanks, and loyalty platforms, helping them build rewarding experiences by providing a dynamic value chain of advertisers, publishers, and consumers. Thanks to its technology-driven integration process, Triple partners can launch and manage offers programs quickly, maintain control of their program, and drive incremental card spend and engagement. Triple is thrilled to partner with RCLON to provide our publisher partners with even more ways for the cardholders to earn rewards at top retail brands.
To hear more on how Triple can deliver rewarding experiences to your customers, request a demo with us and follow us on LinkedIn.
